Ethical and Sustainable Matter

True sustainability is two-fold owing to the fact that Nature and Human Life are inextricably interwoven.   
Hence, we must care for the Earth, while at the same time, honoring those that work it.  

Guatemala is a Country rich in culture, and abundant natural resources.  Its competent workforce produces inspiring products that reflect the natural beauty of the country and the authenticity and soul of its people. Guatemala's unique geography allows it to be one of the few countries in the world that can produce fine cacao.   -despite the premium price for fine cacao, there are still some farmers and their families that are living in sub-standard conditions.   

Cacao Junajpu is committed and dedicated to creating a positive impact equally with these communities and the environment, regardless if we purchase from them or not.
 

The farmers we partner with are bio-diverse, which is a popular term now that simply means re-implementing ancestral and traditional forms of farming.  It is an essential component of nutrient cycling, pest and disease regulation, pollination, erosion control, and carbon sequestration.   It also provides the farmers with diversified crops allowing regular sources of income throughout the year.  We purchase our raw materials at above market price, directly from the farmers, cutting out the middle-man, and giving value to the skills and expertise they have.  This translates into the farmers being able invest in the education of their children, better health care services, and further reforestation which restores balance to the land.  


We take pride in the fact that our Chocolate is something that is not only good for you, but good for the Earth, and those that care for it as well.